The Big Bike Revival

Big Bike Revival is an intervention for adults, delivered across England. It is designed and informed by a robust theoretical behaviour change framework, the COM-B model.

Established in 2014, the programme delivers an extensive events programme in England at a local level by community-embedded partners who are typically volunteer-led groups, social enterprises, not-for-profit organisations, independent bike shops and Cycling UK's Community Cycle Club network.

What's the aim and who's it for

The aim is to encourage the target audience of adults to learn how to cycle as beginners and motivate those cycling less often to cycle more frequently. Events focus on encouraging adults to cycle for short, everyday journeys, that present cycling as a practical, normal and habitual way to get around locally. Children are welcome to join events if accompanied by a participating adult, ideally one child per adult. Adults might for example be keen to learn how to cycle the school run or encourage their family to cycle as an economic and healthy way to travel for local journeys.

Grant funding up to £3,500 per application is available to support the delivery of events. Applications are now open, from 04 March until 25 June 2024 and the delivery period is from 29 March until 31 October 2024.

Events are designed on the evidenced based FIX-LEARN-RIDE model and our event guides are an excellent place to begin planning your delivery.

We are always keen to hear from grant applicants to help us shape the delivery according to the local need, using expert knowledge, best practice and creativity. Describe your ideas in the application and explain how they would add value to the FIX-LEARN-RIDE model.